Cold Chain Monitoring


Hal’s Pizza made with Fresh Local Ingredients

What We Do

GeoTraq’s mobile IoT modules installed into their refrigerated truck fleet enabled with sensors for temperature monitoring.

During transit, knowing the details of possession for critical assets is essential to reduce liabilities, and is often required by law. Periodic updates during transport can help reduce loss of visibility between chokepoints. The ability to track the status and location of assets throughout the entire supply chain can provide businesses with a significant commercial advantage.

How can a supply chain solution save a restaurant time, money and resources? This pizza parlor example will help provide a better understanding of how IoT can be used for chain of custody monitoring to create better ROI.

Hal’s Pizza Challenge

Hal’s Pizza promises its customers an authentic Italian pizza made with fresh local ingredients. An important part of the company’s unique value proposition is they produce dough with flour imported from Italy. To complement the unique and authentic flavor of the pizza crust, Hal’s sources fresh meat and vegetables from local farmers.  This business model also allows the company to maintain a competitive edge by keeping costs low and ensuring product quality.

The company’s supply chain logistics include transportation and storage based services designed to maintain product freshness. Raw materials are delivered to manufacturing facilities and then forwarded to store locations using refrigerated trucks. As Hal’s business is highly dependent on many perishable items, it is vital that the trucks keep a consistent temperature for all items throughout the distribution cycle.

Everyone knows you can’t sell pizza without cheese, and especially not without dough. Due to recent extremes in weather patterns, Hal’s has unfortunately experienced too many instances of unusable ingredients showing up at stores due to excess heat or extreme cold.  Hal’s has built a loyal customer following by offering fresh, quality ingredients and store managers aim for nearly zero stockouts because they know more than a few unhappy reviews could be bad for business.


Perishable goods need extra care to make sure they arrive fresh, and Hal’s can achieve this by incorporating GeoTraq’s Mobile IoT technology into their refrigerated truck fleet. Devices enabled with sensors for temperature monitoring can relay status information at scheduled intervals and sensors can be programmed with threshold limits to send alerts in the event of any deviation from predefined settings.


All information and alerts can be viewed by any employee who has access to a web-enabled device. The ability to remotely verify and monitor temperatures as inventory moves to and from the manufacturing facilities allows Hal’s to achieve and maintain the kind product consistency that will keep their customers happy and coming back for more.

Find out how Mobile IoT solutions can help your business.